Mercedes-Benz Commits to ESL One through 2020
One of the world’s leading automobile companies continues to support the growing industry of esports through ESL One’s Dota 2 tournament sponsorship.
In 2017, Alexei “Solo” Berezin was voted by thousands of fans and on-site analysts at ESL One Hamburg as the event’s Most Valuable Player. Solo won the coveted award and took home a brand new car from Mercedes Benz as a result.
The partnership between ESL One and the Daimler car brand will extend through December 31, 2020. This is a great news for professional players participating in ESL tournaments who’ll now battle not just for the prize money and Dota Pro Circuit points, but also for the chance to be crowned as MVP and win a sleek new ride.
“As a global brand, we want to open ourselves up to new target groups. Esports gets us into a dialogue with young people, especially those with an affinity to technology,” said Britta Seeger, a member of Daimler’s board of management.
The increasing significance of esports for today’s generation is increasingly clear, and huge name brands are starting to take notice. To be one of the first partners to take the leap in supporting, companies such as Mercedes-Benz are looking to position themselves favorably with the industry’s young consumer demographic.
“We will further advance the esports sector together with Mercedes-Benz and are fostering the sustainable growth of this new and exciting sport,” said ESL CEO Ralf Reichert.
With a massive prize pool and millions of fans watching every year, Dota 2 tournaments present great opportunities for advertisers willing to work in what remains a nascent marketplace.
Read Also
Dota 2
Team Spirit wins TI15 to lift a record third Aegis of Champions
Michael Hassall
Team Spirit has defeated TEAM VISION in the grand finals of TI15, The International 2025. In a full five-game series on Aug. 23, Spirit pulled out all the stops and narrowly defeated an incredible VISION team in a back-and-forth series in Shanghai, China. With Spirit’s victory, Illya "Yatoro" Mulyarchuk and Magomed "Collapse" Khalilov become the first ever three-time TI champions, and Team Spirit becomes the first ever organization to lift ...
Dota 2
The International 2026 (TI15) Finals Preview and Predictions
Michael Hassall
The International 2026, TI15, has reached its final day, and just three teams remain in the fight for the Aegis of Champions. With the lower bracket final and Grand Final still to come, everything comes down to one final day of Dota 2 action. The lower bracket finalists will first battle for the right to reach the main event’s final series, while the winner will advance to face the upper-bracket ...
Dota 2
TI15’s opening ceremony weaves a tapestry of emotion for Valve’s storied title
Michael Hassall
The main stage of The International 2026, TI15, kicked off today with the traditional opening ceremony heralding the start of the biggest celebration of Dota 2 on the calendar. On Aug. 20 fans in Shanghai, China, and at home, were treated to a rousing 11-minute series of performances and video packages, introducing TI15’s main stage show. Here’s how the magic unfolded: The ceremony began with a graphic which quite literally ...
Dota 2
The International 2026 (TI15) Playoffs preview and predictions
Michael Hassall
The Group Stage of The International 2026, TI15, is in the books and we’ve whittled down 16 of the world’s best Dota 2 teams to just eight finalists. One of these talented lineups will be the ones lifting the Aegis of Champions come Sunday, Aug. 23, but until then, there’s plenty of playoff shenanigans that could go on. Below we’ve put together a preview of the upcoming Playoff Games, along ...
News
The Esports Nations Cup Has Been Postponed to November 2027
Ben Boland
The 2026 Esports Nations Cup has been suspended until 2027. The Esports Foundation announced the delay on August 18, citing ongoing regional uncertainty. The inaugural competition was scheduled to take place in Riyadh, Saudi Arabia, comprising over 100 national teams and featuring 16 different games, including League of Legends. According to the Esports Foundation, this decision follows ongoing developments in the region and consultation with key stakeholders. Moving the event ...
Dota 2
Team Spirit vs Iron Wing at TI15: Best Betting Predictions and Picks
Owen Harsono
The playoffs for TI15 starts off with an absolute banger of a match between Team Spirit and Iron Wing, and the betting odds could not be any closer. Here are our TI15 Team Spirit vs Iron Wing predictions. Tournament: The International 2026 (TI15) Stage: Playoffs Game: Dota 2 Format: Best of 3 Betting tip: This is the closest series we have at the first round of the TI15 playoffs, as ...
Dota 2
Who Will Win The International 2026 (TI15)? These Are Our Best Picks
Owen Harsono
The TI15 group stage is over, and we’re down to the top eight teams. We’ve now got a pretty good idea of which teams are the favorites heading into the playoffs based on recent performance and season results, so here are the teams we think have the best shot at winning TI15 and claiming some of The International prize pool. The TI15 group stage saw eight teams exit the event ...
