Robert Bryson Hall II, better known by his stage name Logic, is killing it on Twitch.
Logic signed an exclusive deal with the streaming platform earlier this week worth seven figures.
“I’m blessed enough to have millions of fans and followers. So it is a great partnership,” Logic told The Verge. “I’m going to bring new eyes to their service, they’re going to bring new money to my bank account, and I’m just kidding.”
Even though it’s definitely a lucrative partnership for Logic, he said it’s not about the money. He’s a self-described “nerd” who loves video games and he’s been streaming on Twitch since 2015. He told The Verge that he wanted to use Twitch to allow his fans to interact with him in a positive way, allowing them to “unwind and laugh and smile.”
One way he hopes to do that is through his music.
Logic’s first stream since signing with Twitch was a listening party for his final album, No Pressure. He had an average of 81,000 viewers over the course of 2 and a half hours, peaking at over 100,000 viewers. He also gained more than 11,000 subscribers and 200,000 followers.
It’s not clear how often Logic will be streaming on Twitch going forward, but reports state that it’ll be on at least a weekly basis.
This is Twitch’s first exclusive partnership with a musician. While the platform started off solely for video games, it’s quickly become one of the top sources of entertainment for a variety of industries. One of those has been music. Over the past few months, DJs and musicians have taken to Twitch to entertain fans after their tours and shows were canceled.
As Twitch continues to break off into different industries, it could be looking to sign deals with even more musicians if the partnership with Logic proves successful.
Glad to have you back @Logic301. Feel free to drop in anytime. It’s been a minute
— Twitch (@Twitch) July 20, 2020
The 30-year-old rapper said he is quitting rap to focus on parenting.
“It’s been a great decade. Now it’s time to be a great father,” he said on Twitter, where he also announced his final album.