Esports organization Immortals has raised $30 million in a recent funding round, as the organization acquired Brazilian matchmaking platform Gamers Club and is rebranding to Immortals Gaming Club.
Immortals, now known as IGC, is going through some major changes. These changes start with a new name and new investors. John Griffin and March Capital Partners join Lionsgate, the Milken Family, Steve Kaplan, and Meg Whitman as IGC’s primary investors and stakeholders.
The Immortals organization acquired Gamers Club, one of the largest platforms and community hubs in Brazil. Moving forward, IGC will consist of two separate businesses, IGC Esports and Gamers Club.
IGC board member Meg Whitman spoke to the potential effectiveness of running the company as two separate businesses.
“As a Board, we believe in IGC’s differentiated strategy of diversifying its portfolio of assets beyond core esports operations,” Whitman said. “Winning in esports and gaming requires commitment and patience, and we are focused on building long term sustainable value.”
IGC Esports will manage the organization’s competitive rosters, including Immortals, the Overwatch League’s Los Angeles Valiant, and Brazilian Counter-Strike: Global Offensive team MIBR.
It’s also rumored that Immortals is looking to acquire OpTic Gaming and return to the LCS.
Gamers Club will continue to operate in Brazil with co-founders Yuri “Fly” Uchiyama and Juliano “Memelo” Mirandolli remaining in charge of the business.
“IGC’s vision to unite esports and gaming platforms will deliver the best possible experience for current and future members of the Gamers Club community,” Uchiyama said. “We look forward to working with IGC to create this best in class experience across Counter-Strike and other games.”
Up until now, the platform focused primarily on organizing CS:GO tournaments in Brazil. Moving forward, Gamers Club will expand into other titles and will move its operations into other regions around the world.