Win.gg
Fortnite
FILA sponsors Counter Logic Gaming ahead of Fortnite World Cup FILA sponsors Counter Logic Gaming ahead of Fortnite World Cup
Counter Logic Gaming has announced FILA as the apparel partner for its Fortnite squad.
CLG’s Fortnite team will show up at the 2019 Fortnite World Cup with a new look. Starting in July, the players will wear apparel provided exclusively by FILA.
This is the first time FILA has closed a partnership deal with an esports organization. As the industry evolves, more brands are looking to get involved and capitalize on the seemingly ever-growing audience.
In China, Nike signed a deal with the LPL and featured Jian “Uzi” Zi-Hao in a promotional image. In North America, Puma recently entered into a multi-year deal with Cloud9.
Now, FILA is joining the ranks of companies sponsoring esports organizations. The deal includes the integration of FILA’s brand into the social media and Twitch streams of the contracted players.
The CLG Fortnite team is receiving support from a variety of sources. In February, CLG announced online retailer Newegg as the presenting partner for the squad.
“The partnership with Counter Logic Gaming allows us to connect with a community of incredibly loyal fans, participate in an epic esports event like the Fortnite World Cup,” said Kelly Funke, FILA North America’s senior vice president of marketing.
The Fortnite World Cup is a highly anticipated event that is already catching the attention of esports enthusiasts. The best players in the world secured their spots at the event through weeks of fierce competition.
Harrison “psalm” Chang will be representing CLG in the solo event. Psalm earned his place at the event during week three of the qualifiers.
At the Fortnite World Cup finals, psalm will face
Celebrity Pro-Am winner
Karim “Airwaks” Benghalia. The list of competitors also includes Ghost Gaming Aydan “Aydan” Conrad, FaZe Clan Turner “Tfue” Tenney, and many more.
The Fortnite World Cup starts on July 26 at the USTA Billie Jean King National Tennis Center’s Arthur Ashe Stadium in New York City. Tickets for the event are available now.
Read Also
Fortnite
Fortnite x Obsession collab could be in the works as teaser drops
Zachary Roberts
Nowadays, anything popular ends up getting a Fortnite crossover. Even if it doesn't make a whole lot of sense. There's an American Dad crossover, a Game of Thrones collaboration, and so much more that at one point would've been totally shocking to a gamer. That includes popular movies. Even before it truly hit theaters and took off, there were skins for The Odyssey in the Item Shop. Similarly, another 2026 smash ...
Fortnite
Fortnite adds over 30 AI voices to skins for Creative mode
Zachary Roberts
Fortnite has come under fire recently for its usage of AI, with one collaboration immediately reexamining the partnership after that revelation. Generative AI usage in games is generally frowned upon by gamers, although game developers are more commonly using it now. That, of course, includes Epic Games, which has just sort of doubled down on the AI usage in Fortnite. However, instead of the normal gen AI, Epic has assigned ...
Fortnite
Fortnite Hot Bat Summer: Release time, skins, and more
Zachary Roberts
The Fortnite Hot Bat Summer is upon us. Every year, there is an update for the summer that brings in beach settings, swimsuit-wearing characters, and more. This year, it's got a DC tilt, with some of the most iconic superheroes and villains taking a load off to cool down in the heat. Here's what you need to know about it. First and foremost, you need to know what characters are ...
Fortnite
Fortnite collaboration in danger after generative AI revelation
Zachary Roberts
Fortnite has crossovers with so many different things. If Epic Games wants something in the game, it usually happens. Whether it's Darth Vader, Spider-Man, Batman, Patrick Mahomes, LeBron James, Sabrina Carpenter, or Khaby Lame, anything the developers want usually ends up in the game. It's rare for a collaboration to end up cancelled, but there's real danger of that happening right now. Vampire Survivors was supposed to have a collaboration ...
Fortnite
How to find TheBurntPeanut in Fortnite Chapter 7 Season 3
Zachary Roberts
Wondering how to find TheBurntPeanut in Fortnite? You're not alone. The streamer is the latest high-profile collaboration in the game, but it's a little different this time. Instead of being a skin or an NPC, the streamer is a Sprite. These are relatively new to the game, so if you're wondering about that or where TheBurntPeanut is, we've got you covered. TheBurntPeanut is one of the most unique crossovers in ...
Fortnite
When does the current Fortnite season end?
Zachary Roberts
When does the current Fortnite season end? This is a question that's always important to know the answer to. For one thing, many elements of the season, such as the items and characters, will go away at that time. That is also when players will no longer be able to earn battle pass rewards. So, when does the current Fortnite season end? Fortnite Chapter 7 Season 3 just began, but ...
Fortnite
Fortnite Chapter 7 Season 3 Battle Pass leaks early, here are the characters
Zachary Roberts
Fortnite Chapter 7 Season 3 is coming in a matter of days, so now is a great time to keep your eyes peeled for leaks. They'll be flowing pretty freely in the lead-up to June 5, which is when the current season ends. Unsurprisingly, the battle pass has and will continue to be a big part of that. While we don't know every item that will be included, we do ...
