Chipotle is set to sponsor three big CS:GO events this year
Chipotle is sponsoring three big Counter-Strike: Global Offensive esports events this year. The popular taco chain is also hoping to get fans involved with the introduction of its Chipotle Challenger Series.
The fast food brand will become the official partner of DreamHack Masters Dallas, taking place May 31 to June 2, and DreamHack Open Atlanta, which opens on November 15. Chipotle also signed a deal with ESL to be the presenting partner of Intel Extreme Masters: Chicago, which has yet to reveal any dates.
Chipotle is also sponsoring the players’ lounges at these three events.
The Chipotle Challenger Series will take place at the DreamHack events in Dallas and Atlanta. These on-site amateur tournaments will be open to attendees of the Counter-Strike: Global Offensive events. Winners will receive not only a trophy, but also free food from Chipotle for a year.
ESL senior VP Paul Brewer said the challenger series is the epitome of what esports is all about, allowing pros and amateur gamers to get involved at these big tournaments.
“The Chipotle Challenger Series allows us to support new gamers, amateur gamers, and professional gamers with an exciting addition to the event landscape,” Chipotle manager Scott Robinson said.
EV/XP cofounder Dan Ciccone said the program was structured to give Chipotle a varied audience of gamers by rewarding fans for getting more involved at live events.
Chipotle is not new to the esports scene. The burrito chain has already sponsored Team SoloMid and OpTic Gaming in the past.
When that partnership was announced in 2017, OpTic Gaming’s CEO Hector Rodriguz said the partnership would promote the benefits of a balanced and healthy lifestyle. In 2018, TSM’s CEO Andy Dinh said that his team really believed in Chipotle, a place he admitted to eating at multiple times per week.
Olivia Richman
About Olivia Richman
Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.
View full profile
Read Also
Counter-Strike
XSE Pro League 2026 in China: Teams, format and prize pool
Owen Harsono
Counter-Strike is back after the IEM Cologne Major, as the XSE Pro League 2026 is the first notable event since then. 16 teams book flights to China to compete in the million-dollar event. Here’s everything you need to know about the XSE Pro League 2026 event. Top-tier Counter-Strike returns to the passionate grounds of China, as the event will take place in the city of Guangzhou. Teams will play in ...
Esports Betting
Will Valve add Cache in the CS2 Premier Season 5 Active Duty map pool?
Wasif Ahmed
Following the highly anticipated return of Cache to Counter-Strike 2 earlier this season, the competitive community has almost started believing that the legendary industrial map would soon make its way into the Active Duty map pool for Premier Season 5. This expectation followed a pattern set by Train, which Valve brought back late last year before quickly pushing it into the main professional tournament rotation. However, in a recent Twitter ...
Counter-Strike
IEM Cologne Grand Final: Team Falcons vs FURIA best betting predictions
Owen Harsono
Coming into the IEM Cologne Major, nobody would have expected a grand final series between Team Falcons and FURIA, but here we are. Will NiKo finally win his first Major, or will FalleN win another one before retiring at the end of the year? Here are our IEM Cologne Major Grand Final predictions. Tournament: IEM Cologne Major 2026 Stage: Grand Final Game: Counter-Strike 2 Format: Best-of-five Betting tip: Team Falcons ...
Counter-Strike
Team Spirit vs Team Falcons IEM Cologne Major: betting predictions and picks
Owen Harsono
We’re in for a treat, as Team Spirit will take on Team Falcons for a spot in the IEM Cologne Major grand final. Will NiKo finally get another shot at winning a Major, or will donk and company prevent him from accomplishing his lifelong goal? Here are our IEM Cologne Major Team Spirit vs Team Falcons predictions. Tournament: IEM Cologne Major 2026 Stage: Semi-Final Game: Counter-Strike 2 Format: Best-of-three Betting ...
Counter-Strike
Vitality vs Falcons betting predictions and best picks: IEM Cologne Major 2026
Owen Harsono
We’re treated to a possible grand final matchup here in the quarterfinal of the IEM Cologne Major, with Team Vitality taking on Team Falcons in an elimination match. These are two of the highest-profile teams in the game right now, but only one of them can continue their chase for the trophy. Here are our IEM Cologne Major Team Vitality vs Team Falcons predictions. Tournament: IEM Cologne Major 2026 Stage: ...
Counter-Strike
IEM Cologne Major 2026 playoffs preview: matchups & predictions
Owen Harsono
The top eight teams at the IEM Cologne 2026 Major are set. Most of the favorites easily secured their spots, but we also have promising underdogs sneaking into the bracket. To keep you up to speed, here’s everything you need to know about the IEM Cologne Major playoffs. We started with 32 teams and are now only down to eight. After a grueling Stage 3, teams have been seeded into ...
Counter-Strike
IEM Cologne Major 2026 CS2 Playoffs Pick’Em Predictions
Owen Harsono
It’s that time of the year again, as the next Counter-Strike 2 Major is right around the corner. The IEM Cologne 2026 Major is set to start on June 2, meaning you still have some time to lock in your Pick’Em predictions. The Pick’Em Challenge is one of the most exciting parts of the CS2 Majors, as it allows you to test your knowledge and predict which teams make it ...
