New esports furniture is coming soon to an IKEA near you

Olivia Richman • November 11, 01:22

Looking for a new gaming chair? The hunt might be taken offline in 2021. 

ASUS has recently announced a partnership with IKEA in which the companies will offer a range of home gaming furniture designed by the IKEA Product Development Center in Shanghai. The “affordable gaming furniture accessories” will launch in 2021. China will see the products in February, while the United States will receive them in October. 

The initial catalog will feature 30 products at the launch. The majority of the products will be gaming desks and gaming chairs. 

“By teaming up with ROG, IKEA wants to combine its home furnishing knowledge with ROG’s expertise in creating exceptional gaming experience,” IKEA said on the partnership.

This isn’t the first esports furniture collection to hit the mainstream. Logitech paired up with Herman Miller to create a gaming chair. These pricy chairs were a blend of style and comfort. 

Herman Miller gaming chair

IKEA has a bit of a different plan, however. The “cross-demographic” collection will blend in with a household’s existing decor more than most gaming products. 

Ikea gaming furniture

This also isn’t the first time that IKEA has incorporated video games in its marketing plans. The Swedish furniture maker recently created a catalog that was inspired by Animal Crossing. The 2021 catalog featured Animal Crossing characters and islanders interacting with the collection. IKEA has also consistently written articles about creating gaming rooms and offices. 

article-img

The best budget gaming chairs for different types of gamers

Kenneth Williams • July 20, 00:52
article-img

New $1,500 gaming chair revealed by Herman Miller and Logitech

Morten Marstal • July 23, 19:44
article-img

How Riot Games and Tencent bend to the Chinese government’s will

lol
Steven Rondina • September 4, 16:46
article-img

Thorin and Montecristo on the future of Flashpoint, Cloud9, FPX, more

Nick Johnson • April 26, 15:19
article-img

Breaking down The International 2019’s field of teams

Marta Juras • August 15, 21:15
article-img

The full list of states where sports betting is legal

Fariha Bhatti • March 30, 20:54