People are confusing esports' ESL with new European Super League
European football is set to undergo an enormous shakeup in 2021, and that’s causing a bit of a branding issue in esports.
ESL, one of esports’ top tournament organizers that operates across almost every notable title in competitive gaming, has been getting mixed up lately with the new European Super League. The fledgling soccer association has been one of the most heavily discussed topics in all of sports, and that’s naturally causing a bit of trouble for the tournament organizer.
Dear Boomers,— ESL (@ESL) April 19, 2021
We are not the European Super League.
Your ESL team
What followed from there was a bit of light ribbing towards the European Super League from other esports institutions including teams, casters, and pro players.
Come on Boomers... There's only one real ESL.😤 pic.twitter.com/YqZ1TDVPti— Astralis Counter-Strike (@AstralisCS) April 19, 2021
The Super League is a new soccer league that is set to include several of the biggest clubs on the continent. Manchester United, Barcelona, and Real Madrid are all among the 12 founding members of the league, with three more reportedly set to join in the near future. Though it is currently simply being billed as “The Super League,” the organization’s business filings have been under the name “European Super League Company.”
Of course, ESL does not officially stand for the European Super League. And that has caused some confusion.
ESL > European Super League— Team Vitality (@TeamVitality) April 19, 2021
Don't @ me
What does ESL stand for?
When it comes to esports tournament organizer ESL, its name technically isn’t an acronym these days. The company’s name is simply those three letters.
It was previously known as Electronic Sports League, but has since rebranded as simply being “ESL.” This has been a common phenomenon in esports over recent years, with a number of prominent institutions moving away from their full names and adopting their abbreviations as their full names. This includes the likes of Team SoloMid and Kingzone DragonX, now TSM and DRX, respectively.
Is ESL One a major?
Generally speaking, no. ESL One events are usually not majors whether they're being held in Counter-Strike: Global Offensive or Dota 2.
CSGO and Dota 2 publisher Valve traditionally picks dates on the calendar for the next year and works with various tournament organizers to put together events that are sanctioned as a major. ESL One events can become majors if these schedules align. In 2020, ESL was set to host the ESL One Los Angeles Major in Dota 2 and the ESL One Rio Major in CSGO. Both of these events were canceled.
In Dota 2, ESL’s Dota Pro Circuit leagues in the CIS region has been designated as an ESL One event series. In Counter-Strike, a number of online events have been branded as ESL One tournaments with ESL One Cologne 2021 set to come up in July. Neither of these events are set to be majors, however.
Visual Stories around the web
New $500,000 Dota 2 league announced by Epicenter organizer
Evo Online canceled, MrWiz ousted after sexual misconduct claims
ESL UK loses much of its staff in restructuring shakeup
Chiefs signed under ICON Esports, works towards Oceanic growth
ESL to overhaul CS:GO Pro League structure
CSGO pro Elige upset for not getting an invite to Valorant 10-mans
Floppy, Xeppa leave CSGO to join Cloud9's Valorant roster
Valve removes permaban on Jamppi, other VAC-banned CSGO pros
Tarik steps down from Evil Geniuses, addresses Valo
Manchester United manager Ole Solskjaer invests in esports
Who is Kyojin, Vitality's newest CSGO player?
Unknown 9Z Team eliminates Vitality from BLAST Premier Showdown
These are the very best surf maps for CSGO
Latest Steam scam likely a hoax as "Secret Club" makes mysterious appearance
flusha announces new CSGO roster featuring suNny and sergej
Vitality to bench rpk after Blast Premier Showdown, add Kyojin
CadiaN wraps up ESL Pro League with a memorable clutch against Gambit
Heroic defeat Gambit Esports in ESL Pro League 13 grand final