News
This is how the UK’s under-16 ban could affect streaming platforms
Conn Mc Gillion
Recent political events have sparked debate across the UK, as Prime Minister Keir Starmer announced plans for a ban preventing under-16s from accessing major social media platforms. The measures are expected to come into force in early 2027. Platforms that could fall within the scope of the ban include Facebook, X, Instagram, Snapchat, TikTok, Twitch and Kick. The proposals could also restrict under-16s from livestreaming on certain platforms. This new …
Accenture study reveals streaming’s growing battle for viewer attention
Conn Mc Gillion
News
While the streaming industry has never seemed more popular across platforms such as Twitch and Kick, a new study suggests that viewers’ attention is increasingly being pulled toward other forms of media. The study, released by Accenture, found that streamers are competing with a growing number of alternatives for viewers’ time and attention. These alternatives include social media doomscrolling, increasing AI usage through tools such as ChatGPT, Gemini, and Grok, …