Riot Games launches new official LCS store
Riot Games’ official LCS store is now live, coinciding with the ongoing 2019 LCS Spring Split.
The store was developed by esports merchandising company We Are Nations, who first partnered with the LCS in 2018. The shop’s stock includes LCS-branded shirts and hoodies as well as team jerseys. Customers can choose from either a team’s general jersey, a specific player’s jersey, or a custom lettered jersey with the purchaser’s chosen name and team of choice.
Plans to create an LCS merch store began back in mid-2018 and production started towards the end of the year. We Are Nations CEO Patrick Mahoney expressed his enthusiasm about this new line of esports merchandise.
“It was a really enjoyable process and working with those guys through different scenarios and iterations of deal structure certainly demonstrated to us that they wanted to create a long-term future-proof merchandising program with real equity for the league, the teams, and most importantly the fans,” Mahoney said.
The store’s launch has been met with a generally positive reception from the League of Legends community, although some fans expressed concern over the lack of variety in merchandise on offer. Current products available are comprised entirely of wearable tops, and are lacking miscellaneous goods such as hats, bags, or keychains. In the comments section of a Reddit post regarding the store’s launch, user Kirbington, a member of the team behind the shop, responded to fans’ concerns.
“There's a lot of stuff that we want to do also, and agree that we should offer more than tops. This was what we could provide at launch, but the team has been really excited exploring the other stuff we can do this year,” said Kirbington.
Riot Games has stated that additional products will be released as the year continues and encouraged fans to stay tune for upcoming announcements.
2020 LCS broadcasts to be offered as in-flight entertainment
Riot Games delivers new info on Fantasy LCS progress, release date
Coca-Cola becomes official drink of the Overwatch League
Overwatch League's Season 2 adds new venues
Auto giant Honda to sponsor Team Liquid
Blizzard art contest brings wild new Overwatch skin designs
Valve considers official involvement with Dota Auto Chess
Epic to contribute $100 million to Fortnite esports in 2019
MiBR completes scrappy run to Katowice playoff stage
Six Invitational sets new records for Rainbow Six Siege viewership
Natus Vincere rebound to advance to Katowice playoffs
Blizzard hints at the 30th hero coming to Overwatch
Renegades take big step forward, qualify for major playoff
NRG Esports wash out of Katowice 0-3 in major shocker
Faker quadra kill keys SKT win over rival KT Rolster