Melany M. November 15, 2018
Riot Games has revealed a new special edition K/DA Ahri figure as a part of its recent K/DA promotion.
To celebrate the debut of the new K-pop sensation K/DA, Riot Games launched a new merchandise line including a special edition Ahri figure. K/DA made its first appearance at the 2018 World Championship final at the Incheon Munhak Stadium in South Korea.
The girl group consists of Evelynn, Kai’Sa, Akali, and group leader Ahri. At the finals, Riot Games brought the group to life using an augmented reality performance combining the digital stars and a live musical set.
K/DA’s first single was voiced by Madison Beer, Jaira Burns, and Soyeon and Miyeon from (G)I-dle. The group has quickly become a success among League of Legends fans and K-pop enthusiasts.
After the live performance, Riot Games uploaded the official music video that currently has over 57 million views on Youtube.
On Riot Games’ official storefront, fans can purchase the special edition Ahri figure, hats, tank tops, and t-shirts. In-game, players can buy the new K/DA skins along with other accessories including icons and gestures.
K/DA is taking the gaming scene by storm, as the girl group was even reviewed by Billboard and described as “the future of music in esports.” Riot Games is yet to reveal any future plans for K/DA..
In an interview with Billboard, Viranda Tantula, creative lead at Riot Games, spoke to the lengths Riot is going to in order to action on the new musical sensation.
“We’ve invested in building our internal music team with both an artist focused creative studio full of composers, songwriters, and producers, as well as people who can perform all the services that you would see at a standard music label, such as distribution, A&R and promo,” Tantula said.