Mitsubishi no longer Blizzard sponsor after blitzchung controversy

It's been no secret that Blizzard's actions in response to Ng "blitzchung" Wai Chung's call for the liberation of Hong Kong in a Hearthstone Grandmasters interview has garnered a lot of criticism from the gaming community.

One group of activists have even declared that they will be protesting at BlizzCon this weekend over the developer's decision to silence esports competitors and employees to seemingly please China. But it seems that gamers aren't the only ones unhappy with Blizzard's actions. 

Mitsubishi Motors has announced that they are no longer commercial sponsors for Blizzard. Before the blitzchung incident, the Taiwanese branch of the Japanese auto company had sponsored all of Blizzard's esports events and tournaments. They withdrew their support two days after blitzchung was banned from Hearthstone Grandmasters. 

Mitsubishi Motors Taiwan spokesperson Erica Rasch confirmed the decision earlier today, although no further comment was given. Blizzard has also not responded to Mitsubishi's withdrawal. 

Hearthstone fans had started speculating this was the case earlier in the month. One Reddit user noticed that Mitsubishi's symbol was no longer being used in the background of an Hearthstone tournament in the Asia-Pacific region. Many called it a good decision on Mitsubishi's part, saying it's smart for the company to not want their name associated with the ongoing controversy. 

Blizzard has attempted to speak out about their decision to ban blitzchung in the past, even lightening his punishment after the backlash. But it seems that gamers are still not satisfied with how the big developer has been dealing with the backlash. 

Visual Stories around the web

Jeff Kaplan says Blizzard should eliminate blitzchung's ban entirely

Olivia Richman

10/Nov/19 01:18

Blizzard president J. Allen Brack briefly touched on the ban of Ng "blitzchung" Wai Chung at BlizzCon earlier this month, but the company has yet to unban the Hearthstone Grandmasters player for...

blitzchung signs with Tempo Storm as Blizzard drama continues

Olivia Richman

01/Nov/19 00:15

Being banned from Blizzard's Hearthstone Grandmaster tournament wasn't enough to deter Tempo Storm from signing Wai Chung “blitzchung” Ng. In fact, it was blitzchung's choice to boldly support Hong...

BlizzCon protest moves ahead despite blitzchung's reduced punishment

Olivia Richman

30/Oct/19 17:00

An apology from Blizzard's CEO and a reduced sentence for Chung "blitzchung" Ng Wai were not enough to deter Fight for the Future's planned protest outside of BlizzCon this weekend. Protest...

Blizzard cancels Nintendo World's Overwatch Switch release party

Olivia Richman

16/Oct/19 10:29

Seven days after Nintendo World in New York City announced an Overwatch release event, Blizzard told them to cancel it. Nintendo fans were gearing up to celebrate Overwatch's release on the...

Gamers for Freedom organizing BlizzCon protest to support Hong Kong

Olivia Richman

14/Oct/19 03:57

When you enter the GamersForFreedom website, the first thing you see are masked protesters holding up American flags in solidarity with the Hong Kong protesters. Scroll down a little, and you'll...