Marta J. September 10, 2019
G2 Esports has announced a new, multi-year partnership with Red Bull.
The two companies will collaborate on making unique, engaging content. The rollout has already seen Red Bull branding mobilized across G2’s teams in League of Legends, Counter-Strike: Global Offensive, Rainbow Six, and more.
G2 CEO Carlos “ocelote” Rodriguez explained that both entities already had a good relationship and shared many of the same goals. “This holistic partnership is a big step for G2 and the content that we have coming down the pipeline is going to set this collaboration apart from all others in the space,” he said.
Red Bull will have no shortage of opportunities to create content working with an organization like G2 Esports. Within the last week, G2 competed in CSGO’s StarLadder Berlin Major, won an LEC title in League of Legends, got off to a solid start in the PEL in PlayerUnknown’s Battlegrounds, and more.
That active calendar was undoubtedly an important consideration for Red Bull, which has been putting more effort behind creating premium esports content.
In August, the company released a documentary titled “Against the Odds” that followed Dota 2 team OG throughout their epic season. The 80-minute feature followed the team through its rocky start to the year, its shocking roster changes, and eventual victory at The International 2018.
Against the Odds was well-received by fans and showed that the energy drink company is capable of creating compelling content when given access to esports teams.
G2 and Red Bull already have an established working relationship. The two sides worked together on the Red Bull Racing Esports Team which has G2 providing “operational support and talent management.” They compete in a number of titles including Gran Turismo, F1, and more.
It is unknown what sort of projects they will work on next, but fans of both brands ought to be excited.