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FunPlus Phoenix announces rebrand with a brand new logo League of Legends
FunPlus Phoenix announces rebrand with a brand new logo Olivia Richman FunPlus Phoenix is rebranding once again.  Chinese League of Legends organization FunPlus Phoenix announced a logo change earlier today. On Twitter, the 2019 World Championship winner explained that the change was an “upgrade” of its brand vision.  “Our totem phoenix soars from oriental, engraved it’s burning mark rapidly on the letters of FPX. The vision we want to share is the spirit of Faith, Passion, and Xpossibility. Fly Phoenix, Fly,” …
Lillia still hasn’t been buffed or nerfed since her release League of Legends
Lillia still hasn’t been buffed or nerfed since her release William Davis In an amazing display of potential lauched balance, Lillia has neither been buffed nor nerfed since her release in patch 10.15.  After a total of 10 patches, Lillia still has not seen any changes despite being a contested pick in both solo queue and professional play. Lillia was released on July 22 and has only seen minor bug fixes since then, the latest being in patch 10.23. Lillia is one …
KT Rolster picks up mid laner Dove for the 2021 LCK season League of Legends
KT Rolster picks up mid laner Dove for the 2021 LCK season William Davis KT Rolster has picked up another player for its 2021 LCK roster, and this time it’s mid laner Kim “Dove” Jae-yeon. The former SANDBOX Gaming mid laner Dove will be playing under the KT banner in 2021 after a shaky 2020 season. Dove will be a part of the big new roster KT will be fielding next year, with a total of 12 players currently on the roster. Dove will …
Former TSM Academy player Evolved shows Yasuo outplay potential League of Legends
Former TSM Academy player Evolved shows Yasuo outplay potential William Davis Former mid laner for Team SoloMid Academy Jackson “Evolved” Dohan recently pulled off an impressive 1v3 outplay on Yasuo during a solo queue game, and we can explain how. After leaving TSM Academy in the 2020 offseason, the 19-year-old mid laner has been pursuing streaming and some great highlights have come of it. In this most recent outplay, Evolved managed to take on three opponents all by himself on Yasuo …
The LCS has one big advantage over the LEC, says G2 Ocelote League of Legends
The LCS has one big advantage over the LEC, says G2 Ocelote William Davis At the 2020 World Championship, North America had the worst performance by the region to date. Team SoloMid went down in history as the first number one seed from a major region to end the tournament winless. FlyQuest and Team Liquid both failed to make it of groups. Those results reignited the conversation about North America as a region and its weaknesses. In the offseason, LCS teams went big with …
DAMWON vs. Afreeca Freecs: KeSPA Cup 2020 betting analysis League of Legends
DAMWON vs. Afreeca Freecs: KeSPA Cup 2020 betting analysis William Davis KeSPA Cup 2020 has already kicked off and now two big names are set to clash in group A.  The defending world champions from DAMWON Gaming will meet last year’s KeSPA Cup winners Afreeca Freecs. So far, DAMWON has gotten off to a perfect start while Afreeca is falling behind. Afreeca needs to win this match to stay alive in the fight for a playoffs spot.  So far, the two …
DAMWON Gaming renames for 2021 season, partners up with KIA League of Legends
DAMWON Gaming renames for 2021 season, partners up with KIA William Davis The defending world champions from DAMWON will be changing their name for the 2021 season after signing a naming rights deal with KIA Motors.  With the new partnership, the team will be known as “DWG KIA” starting in 2021, according to several reporters within the South Korean League of Legends scene. With the KIA partnership, DAMWON will also rock a new uniform and will get a new logo.  담원게이밍과 기아자동차가 …
These are the best teams to watch at Demacia Cup 2020 League of Legends
These are the best teams to watch at Demacia Cup 2020 William Davis Demacia Cup 2020 is the last Chinese LoL tournament of the year, and it has a lot of exciting players and teams to keep an eye on.  The annual Demacia Cup recently kicked off with 24 teams total competing for the title and the honor that comes with it. The teams participating feature a great mix of well-known LPL teams and smaller squads who are ready to show what they …
Blank returns to the LCK after joining KT Rolster in 2021 William Davis League of Legends Former SKT jungler Kang “Blank” Sun-gu officially returns to play in the LCK as he will play for KT Rolster in the upcoming 2021 season.  After playing for the Japanese team Sengoku Gaming in the LJL, Blank will return to the big stage with one of the most prominent esports organizations in League of Legends. He will be the team’s jungler for the LCK alongside young talents Lee “Bonnie” Gwang-su …
Former TSM player Chaox explains his return to streaming LoL William Davis League of Legends Former Team SoloMid bot laner Shan “Chaox” Huang is back to pursue streaming after seven years of being under the radar. A familiar face from the early seasons of League of Legends is back and will be streaming regularly once again. In a recent vlog, Chaox talked about his past seven years and what has happened since he was kicked from TSM in 2013. Chaox even addressed a mental breakdown …
This crazy Gragas combo means a pentakill in Nexus Blitz William Davis League of Legends Pentakills are always a pleasure to watch in League of Legends, but this Gragas combo takes it to another level in Nexus Blitz.  In a recent Nexus Blitz highlight, a Gragas player managed to secure himself a pentakill with just a single spell rotation. The clip instantly went viral, as the Gragas found all five of his opponents clumped up in the mid jungle. The Gragas saw his chance to …
The best junglers to finish your season’s solo queue climb William Davis League of Legends Jungle mains have had a blast in the jungle during recent patches, and there are still a lot of strong junglers to climb with before the year ends.  Since the 2021 preseason hit the live servers, junglers have been sitting at the best win rates in the game and gotten a lot of attention from Riot. It started out with a lot of strong tank junglers, but after recent nerfs …
All rosters for the 2020 KeSPA Cup have been announced William Davis League of Legends The 2020 competitive League of Legends season will end with a bang when 10 teams from South Korea will fight at the 2020 KeSPA Cup.  The KeSPA Cup is the tournament where smaller organizations can get a chance to play against the biggest names from the LCK, while LCK orgs can test out their new rosters and players for the upcoming season. This year, all 10 LCK organizations will be …
Worlds 2020 substitute Uniboy joins LGD Gaming in the LPL William Davis League of Legends LGD Gaming has found its new mid laner for the 2021 LPL season and it’s none other than Chen “Uniboy” Chang-Chu, who impressed fans at the 2020 World Championship.  According to ahq eSports Club, the young mid lane talent has transferred to LGD in the LPL after a mutual agreement was made between the two organizations and Uniboy himself. Uniboy joins the team after an impressive performance at the 2020 …
Riot dev confirms League of Legends MMO is in development William Davis League of Legends Riot Games is developing an MMO based in Runeterra, Lead Game Designer Greg Street confirmed on Twitter. The developer took everyone by surprise on Thursday night when he casually confirmed that Riot is working on a major new project. He discussed his work expanding the lore of the League of Legends universe and gave a nonchalant confirmation that he was working on an MMO project when asked by a fan. …
KT Rolster star Smeb latest LoL pro to announce retirement William Davis League of Legends Another member of the original ROX Tigers lineup has called it quits as a professional gamer. This time, it’s top laner Song “Smeb” Kyung-ho. Smeb ended his career after seven years. He started with Incredible Miracle 2  in 2013 and slowly climbed his way up through the ranks in Korea, before ending up on HUYA Tigers. The team would later be rebranded as ROX Tigers. Smeb ended his career after …
Worlds winner Nuguri officially joins LPL’s FunPlus Phoenix William Davis League of Legends It’s finally official that former DAMWON Gaming top laner Jang “Nuguri” Ha-gwon will be playing for FunPlus Phoenix in 2021.  From one world championship team to another, Nuguri will be playing in the LPL for the first time in 2021, where he will play regularly against some of the best top laners in the world. The newly-crowned world champion joins the team after three years with DAMWON, where he along …
JD Gaming set to pick up Mystic and Xiye for 2021 LPL season William Davis League of Legends The old Team WE duo of bot laner Jin “Mystic” Seong-jun and mid laner Su “Xiye” Han-Wei will play for JD Gaming in the 2021 LPL season.  After one season apart, the legendary Team WE duo is reunited and will be fighting together on JD Gaming in the upcoming season. JD Gaming managed to prove itself as one of the best teams in the world in 2020 and is now …
This is why Riot wants to buff Grievous Wounds in patch 1.11 William Davis League of Legends Riot Games is looking to make some significant changes to all Grievous Wounds items in the game for LoL patch 11.1.  The first patch of 2021 won’t just include changes to champions, but also a lot of changes to items as well. For this patch, one of the biggest changes being made is to Grievous Wounds, which will get a great boost in duration to fight off the scarier healers …
Riot reveals LoL patch 11.1 to include item adjustments, buffs William Davis League of Legends Even though the first patch of 2021 is still weeks away, Riot is already previewing LoL patch 11.1.  According to gameplay design director Mark “Scuffy” Yetter, the first patch of 2021 will focus on some item adjustments and buffs, and small changes to a few champions. This preseason has seen Riot focus on balancing the new item system and that will continue with patch 11.1.  Very early Patch Preview for …

League of Legends is among the most popular widely-played video games in the world. It has been a consistent trendsetter in the gaming industry, whether as a model for other free-to-play titles looking to monetize their players or as a guiding light for how professional esports can be both successful and sustainable.

It hasn’t always been so though. League of Legends was released in 2009 as an uncertain new project, a game with large aspirations but little proven. In the years since, it has developed into the dominant title that it is today, and one of the biggest games on the planet.

League of Legends drives success of MOBA genre

League of Legends stands out in part because it may arguably be the very first original game released to truly fit into what we now understand to be the increasingly popular MOBA genre. Multiplayer Online Battle Arenas are a very particular type of game genre that carry out competition between two opposing teams of players on a map. These games test a mix of competition, tactics, and quick reactions, a potent combination that has proven equal parts popular and durable over the years.

While League of Legends was certainly among the first full releases to focus on the genre and its new ideas, it wasn’t actually the origin point for any of it. That distinction belongs to Blizzard release WarCraft 3, and more specifically a modified game mode titled Defense of the Ancients.

WarCraft 3 was a real-time strategy game that featured prominent hero units who could gain in power as they accrued experience points to level up their abilities, and gold to purchase powerful items. Defense of the Ancients was a user-made game mode which emphasized these heroes by giving each player control over one such character and teaming them up against an opposing squad of players. It was a dynamite success, inspiring myriad clones and, eventually, an entire genre of games.

But while League of Legends wasn’t the first to bring about these concepts, it was certainly effective in executing on them. Early developers at publisher Riot Games had a clear idea of what they wanted to accomplish with the creation of League of Legends, and it would be hard to argue against their success given the runaway popularity achieved by their iteration on the MOBA formula.

LoL incorporates esports sustainably

Just as impressive as the long-term success of League of Legends as a game is the continued success of the title’s esports scene. While esports has known multiple peaks and valleys over the years, Riot Games has consistently managed to maintain the prominence of LoL esports. This has been accomplished through an emphasis on regular regional play and sustainability.

Most esports and competitive games at the time used a circuits system, scattering major tournaments for the best teams across the year. Instead, Riot divided the world into separate playing regions. Each region has its own competitive league in which the best professional teams play weekly. The best teams in each league are then brought together for an annual World Championship event at the end of the competitive year. This allowed for domestic fan followings to develop across such regions as Korea, China, Europe, and North and South America. Fans would closely follow the teams in their region, and from that familiarity would feel invested in cheering them on when they clashed with teams from other regions at the game’s biggest international event.

This basic blueprint has continued to prove successful for Riot Games over the years, though it has expanded and been modified with time. In response to the success of the World Championship, Riot introduced a second international tournament in 2015, the prestigious Mid-Season Invitational. In 2025, First Stand was added to bring LoL esports to three international events per year. Once again the scene was enhanced and this indirectly expanded the opportunities for League of Legends esports betting. In the meantime, the regional leagues have spread out to include more regions and lower levels, solidifying their identity.

The basic formula remains the same, however. Encourage fan support on a domestic level, and then carry that support and interest over to the global stage. It’s a formula that continues to power League of Legends esports, and looks set to enable it for many years yet to come.

At Win.gg, our coverage of LoL esports spans from the broader competitive updates and their impact on the scene to in-depth high-profile match previews with team analysis, head-to-head analysis, LoL betting odds sense-makers and predictions. All of these based on the insights of our experienced esports journalists.