Kick
Kick
xQc calls out Stewie2K for skin scam amid claims against CS2 pro
Khizar Mundia
Jacky “Stewie2K” Yip is embroiled in controversy after he was accused of participating in a skin scam, and now top Kick streamer Félix “xQc” Lengyel has also come forward with accusations against the CS2 pro. Stewie2K is a Counter-Strike veteran with numerous accomplishments to his name, most notably including a CS Major trophy won with Cloud9. The player has more recently gone on to become a content creator, transitioning away …
Kick
TimTheTatman joins Kick, here’s what to know
Khizar Mundia
Timothy “TimTheTatman” John Betar has officially joined streaming platform Kick, and with the livestreaming platform officially welcoming the streamer, his fans are left wondering what comes next. TimTheTatman is a massively popular American content creator who began his streaming career in 2012 on Twitch. He instantly clicked with an audience thanks to his easygoing nature and comedic timing. Tim streamed primarily gameplay of Call of Duty, Counter-Strike, and World of …
Kick
Kick arrives at DreamHack Atlanta 2025 with xQc and so much more
M Alzamora
DreamHack Atlanta is just around the corner, and streaming fans can look forward to seeing Kick take center stage along with some of the platform’s biggest and brightest stars. Taking place between October 31 and November 2, 2025, DreamHack Atlanta is one of the biggest gaming events of the year. Tens of thousands of fans flock each and every year to DreamHack events to watch tournaments, meet up with their …
Kick
Asmognold confirms joining Adin Ross for new Streamer Awards, what we know
Khizar Mundia
Zack “Asmongold” Hoyt has seemingly become more open to collaborations since he began multistreaming on Kick, as he will now be involved in a new Streamer Awards event alongside Adin Ross. Asmongold and Adin Ross are both massively popular streamers, and many of their fans have eagerly awaited a potential collaboration. Adin Ross had talked about his new Streamer Awards event live on stream, and fellow content creator Asmongold has …
Kick
xQc compares streaming and video earnings with MoistCr1TiKaL, how much he’s earned
Khizar Mundia
Kick streamer Félix “xQc” Lengyel recently revealed how much he used to make on Twitch, and now the streamer has shared his lifetime earnings on YouTube. Charles “MoistCr1TiKaL” White Jr. took the streaming industry by storm when he revealed his lifetime earnings during his career, with many millions of dollars accrued. This led to xQc also displaying his Twitch revenue for a “bad day,” which was close to $40,000 for …
Kick
Cuffem banned on Kick, leaving fans to defend embattled streamer
Khizar Mundia
Controversial streamer Cameron “Cuffem” Amos has been banned on Kick, and his rabid fans are already requesting that the platform reinstate his channel. Cuffem is infamous for his over-the-top reactions and extreme takes, sometimes on sensitive topics. This has led to him being entangled in drama with other streamers and also caused other content creators to get involved in beefs on his behalf. The streamer’s risky behavior has also caused …
Kick
N3on and Cuffem are embroiled in drama, their feud explained
Khizar Mundia
A new drama is currently ongoing within the streaming world, and this time it’s between a newly-migrated Twitch streamer Rangesh “N3on” Mutama and Kick content creator Cameron “Cuffem” Amos. There is seemingly new drama between popular streamers every day, with some handling things off-stream and talking briefly during broadcasts, while others air their dirty laundry in public. N3on is popular among viewers for his occasionally awkward but often entertaining content. …
Kick
CEO claims Kick taking action against hundreds of viewbotting streamers
Khizar Mundia
Streaming platform Kick is apparently taking significant action against viewbotting, with CEO Eddie Craven revealing that more than 200 streamers have been banned from the Kick Partner Program. Viewbotting is a significant issue in the streaming industry, with both streamers and viewers speaking out against its misuse. Streaming platforms have recently begun taking more severe actions against those streamers who exploit bots to inflate their viewership numbers, and Kick is …
Adin Ross hit with Kick ban after new gambling deal, here’s what we know so far
Khizar Mundia
Kick
Prominent Kick streamer Adin Ross had been banned from the Stake-owned platform following his signing with a new gambling sponsor, and fans are speculating whether that switch has anything to do with his Kick channel getting taken down. Adin Ross is one of the top streamers on Kick, and he was recently in the limelight for seeming drama with the platform’s CEO. The streamer was apparently set to leave the …
Esports viewership is rapidly growing on Kick, setting new records
Fariha Bhatti
Kick
Kick has undergone a dramatic shift in its content and viewership over the past two years, with stats suggesting the platform has the potential to be the next big esports streaming hub if its growth continues at the same pace and new records continue to be set. When Kick was launched in 2022, skepticism ran high. Twitch was already firmly established as leading player in the gaming and streaming world. …
Explaining the Adin Ross and Sneako friendship drama, and what’s next
Khizar Mundia
Kick
Adin Ross and Nicolas “Sneako” Kenn De Balinthaz have displayed a strong bond publicly countless times, but something has caused drama in their friendship, and both streamers have now spoken out on the rift. The streamer world is nothing without its many controversies and constant drama, and Kick streamer Adin Ross is chief among the streamers who is frequently involved in beefs and public fueds. Adin has been on good …
KICK Studios head talks OTK partnership, community events, and what’s next
Jared Wynne
Kick
KICK is breaking in its new KICK Studios project with a bang, and that bang comes in the form of a partnership with famed streamer collective OTK. KICK has been busy at work this year in building on its own momentum. The streaming platform made major waves when it brought on MrBeast, one of the world’s biggest online content creators, to assist with his TeamWater initiative. The move resulted in …
Adin Ross and FaZe Lacy embroiled in new drama, here’s what to know
Khizar Mundia
Kick
Popular streamers Adin Ross and Nick “Lacy” Fosco have had a public falling out, leading to the two feuding with each other via increasingly angry streams and tweets. Adin Ross has been streaming on Kick since 2023 when he was banned from Twitch. The streamer has since been unbanned from the Amazon-backed livestreaming platform but has remained loyal to Kick. FaZe Lacy, on the other hand, tried to multistream on Kick …
Drake Kick channel seemingly deleted, fans wonder if he’s gone for good
Khizar Mundia
Kick
Canadian rapper Drake shocked fans when he made his apparent beef with Kick co-owners Eddie Craven and Bijan Tehrani public, and now his Kick channel has seemingly been deleted, further fueling speculation. Drake is the most popular mainstream celebrity figure on Kick, and the rapper is quite active on the platform. He’s done everything from collaborating with mainstay Kick streamers like Adin Ross, to supporting other streamers in by participating …
Drake sparks talk that he may have beef with the co-owners of Kick
Khizar Mundia
Kick
Popular rapper Drake has publicly called out Kick co-owners Eddie Craven and Bijan Tehrani, and fans are now confused as to whether there’s real beef between the three. Drake is a significantly popular Canadian rapper who also streams on the livestreaming platform Kick, where has collaborated with such popular Kick streamers as Adin Ross and Félix “xQc” Lengyel. The rapper hosted a charity stream on Kick in April and is …
Adin Ross, MrBeast reveal just how much money they spend on security
Khizar Mundia
Kick
Kick streamer Adin Ross and new Kick entrant James “MrBeast” Donaldson discussed finances during a stream and both revealed to viewers how much they spend on security. Adin Ross is a prominent content creator and a big name name in the streaming industry, while MrBeast requires little in the way of introduction as one of the most successful content creators on the web. Both are at the top of their …
Ice Poseidon says he’s breaking up again with his girlfriend Kimmee, here’s why
Khizar Mundia
Kick
The streaming industry is rarely without drama, and in the latest reminder of that simple fact, Paul “Ice Poseidon” Denino is making waves among his fans for announcing live on stream that he broke up with his girlfriend Kimmee. Ice Posideon is a controversial streamer who primarily streams on Kick ever since he was permanently banned from competing platform Twitch. The streamer is regularly in the news and has done …
Kick bans Xenathewitch after scavenger hunt paintball incident goes viral
Khizar Mundia
Kick
Controversial streamer Amaris “Xenathewitch” Xena has gone viral for shooting someone with a paintball gun on stream, and her actions have now led to Kick delivering a ban to her. Xena is a Kick streamer who is infamous for her at-times controversial words and deeds, and those deeds have led the platform to punish her for her latest transgression. The steamer’s previous incidences have included verbal altercations and spray-tagging vehicles …
MrBeast joins Kick to stream, aims to raise $5 million
Fariha Bhatti
Kick
James “MrBeast” Donaldson has made occasional appearances on other creators’ streams on Kick and elsewhere, but up until now, he’s stuck to YouTube for his own content. That’s about to change, as he’s just launched a new Kick account, with a particular reason being given to the public for the move. MrBeast has been pulling out all the stops to raise funds for his TeamWater project, which aims to provide …
Kick streamer Zein sets new viewership record with huge boxing stream
Khizar Mundia
Kick
Multiple Spanish-speaking streamers have been breaking streaming records of late, and now Kick streamer Andy “Zein” Dante Merino has reached a new viewership milestone for the platform. Spanish streamers are currently in high demand, with the biggest among them setting new records across multiple streaming platforms. Kick has become the most popular streaming platform for Spanish streamers, and according to recent statistics, they get the most Spanish-language viewers as well. …
Since its initial announcement in 2022, Kick has quickly becoming one of the biggest streaming platforms on the planet. Its notoriety is a product a variety of successes and controversies attached to the platform, and through it all, one thing has been firmly established: Kick is here to stay in the streaming space, and other platforms will have to continue contending with it as a result.
When was Kick launched?
Kick was originally brought about in October 2022, though the streaming platform didn’t go live as its users recognize today until December 2022, a short time later. The streaming platform immediately made a splash as a prominent alternative to popular competitors of the day, most especially Amazon-owned streaming platform Twitch.
Kick was only the latest platform to make such an effort. YouTube Gaming had launched as an arm of the popular video hosting website YouTube in 2015 with similar intentions. One year later, technology giant Microsoft launched its own streaming platform, Mixer, as an entry into the growing competition.
Both YouTube Gaming and Mixer made waves in the livestreaming space by signing content creators to exclusivity contracts worth big money, intended to carve chunks of audience away from Twitch. But YouTube Gaming folded in 2019, and Mixer followed it just one year later. Twitch was again left relatively unchallenged.
That changed when Kick was announced in 2022. Funded by gambling giant
Stake, Kick was the next platform in line to challenge Twitch’s dominance in the streaming space. And the new platform had a plan for that competition.
Kick offers better deals to streamers
Seeking to make its own mark in the streaming world, Kick would go on to announce a very generous 95/5 split of
channel subscription revenue
towards streamers. This was a major change relative to the established norm, as Twitch was known for taking significant cuts of any revenue its streamers managed to create. By offering so much better a percentage, Kick instantly made itself an attractive destination for many streamers whether they were new to content creation or established names.
Established names were also central to Kick’s strategy. In 2023, the platform’s first full year of formal operations, Kick signed deals with some of the biggest content creators associated with Twitch. These deals were made with a broad variety of streamers who appealed to different audiences.
Notable names included former Overwatch pro Felix “xQc” Lengyel, world-ranked chess grandmaster Hikaru Nakamura, popular content creator Kaitlyn “Amouranth” Siragusa, Fortnite pro and former 100 Thieves streamer Nick “Nickmercs” Kolcheff, and others.
Kick was able to support itself through these aggressive signings and generous revenue splits in large part because the platform is not required by its owners at Stake to be profitable. Rather, Kick is operated as a loss leader, a project that operates at a deficit but is relied on for its community outreach and overall marketing potential.
Looser moderation draws some streamers, users to Kick
Kick has also established a reputation for having looser moderation than that of rival platform Twitch. While Twitch has often gotten into hot water for its inconsistent moderation policies regarding its streamers, Kick sought to lower the moderation barrier and allow content creators more freedom to express themselves.
This led to the migration of some popular streamers who had fallen out of favor with Twitch, including Adin Ross and Steven “Destiny” Bonnell.
While this broader freedom has been welcomed by some streamers and their fans, others in the streaming community have criticized Kick for some of the content allowed on the platform. This has led to multiple reevaluations and clarifications on the part of Kick, though it continues to be a more open platform in its moderating policies than does Twitch.
Kick has also separated itself by being welcoming of
gambling and betting streams
so long as the games are played in regions in which they’re legally allowed. The platform has made additional inroads internationally and with non-English -language streams. Some of the platform’s most popular content creators, including Luis “Westcol” Alvarez, stream in Spanish or other languages besides English, and the platform has seen significant growth in Latin America and Middle Eastern regions.
Now multiple years into its operation, Kick has made it clear that the platform is in it for the long haul, and its growing number of streamers and overall users speak to that reality.
