Kick more than doubles its yearly watch time as growth continues
Livestreaming platform Kick has shown consistent growth ever since its original launch, and it has now recorded more 100% growth in watch time between 2024 to 2025, better than doubling its numbers year-over-year.
Kick’s main selling point has always been its more lucrative revenue split and its Kick partner program, which many streamers cite as a major potential money maker. These elements have helped the platform attract some of the top content creators online, but viewers are still the most crucial element long-term, as any streaming platform’s earnings are ultimately tied to their engagement.
Kick has displayed a good track record in that department as well, even giving tough competition to Twitch in multiple international markets including Latin America. Statistics now show that Kick has recorded remarkable year-on-year growth in 2025, signaling even greater potential to come.
Kick sees 125% watch time growth in 2025
Following a strong 2024, Kick has officially made its mark as one of the top four most-watched streaming platforms, as the platform ended 2025 with over 5 billion hours watched. That’s represented a year-on-year increase of roughly 125%.
Kick’s watch time consistently increased in each quarter throughout 2024, and the platform maintained that stable growth trajectory in 2025. The platform’s watch time reached almost 30 million hours in Q1, and Kick managed to become the fourth most-watched streaming platform by Q2. This wasn’t a one-off feat either, as the platform continued the streak in Q3.
Kick did see a slight decline in Q4, but the growth it had experienced earlier in the year was enough to propel it to some big numbers regardless.
Image credit: Westcol
This was evident in the platform’s gaming streams, though Colombian streamer Luis “WestCol” Villa set a new Kick viewership record in October with his IRL Stream Fighters event. This is part of a larger pattern of Kick’s dominance being displayed among Latin American viewers.
The platform consistently went toe-to-toe with Twitch, with both platforms continuing to battle for the number-one spot among Spanish-speaking viewers.
Analysts expected Kick’s viewership trends to eventually become more stable following such a massive and consistent growth track, but the platform has surprised most with its progress to this point. Kick even managed to bounce back early in 2026, reversing the Q4 2025 decline and posting growth numbers yet again. Surprisingly, the slots and casinos category, which is a major category for Kick, saw a slight decline. It was IRL streaming, which Kick is actively supporting and looking to push further still, dominated in January 2026 with over 177 million hours watched.
Even if Kick does manage to continue growing into 2026, it’s still expected to be at a lower rate than 125%. The platform that was once known almost solely for its gambling streams is consistently looking to expand into other niches. That effort was noticeable in 2025, and it will almost certainly continue to be the case in 2026 and beyond.
Feature image credit: Kick
Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.
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