Kick CEO announces new features coming for IRL streaming
Livestreaming platform Kick’s CEO Eddie Craven has announced during a stream that a new feature will be released “shortly” that will make streaming easier for IRL streamers on the platform.
IRL streaming is one of the most popular niches online, but it’s also one of the most difficult and complicated to broadcast because of the sheer number of apps, cameras, and other tools content creators need to make use of. The difficult and sometimes expensive setups are one of the main reasons why some content creators find IRL streaming to be overly challenging.
Eddie Craven announced that the platform will soon be introducing native options for IRL streamers to combat these difficulties and help both them and the IRL streaming category as a whole grow on Kick.
Why is IRL streaming difficult?
IRL streaming is a large part of Kick and is a popular niche among streamers, but this type of live content creation can be difficult because of how expensive and complex the process may be.
Kick is known for its IRL streamers who tend to go viral with the engaging, dynamic, and occasionally controversial content they create. But this specific niche isn’t for everyone, and even Kick CEO Eddie Craven admits that users can have a tough time making IRL streaming content. This is largely because the Kick app doesn’t natively support IRL streaming, meaning that content creators must create their own setups and potentially use multiple apps just to effectively go live.
Image credit: Kick
Eddie discussed the difficulties faced by IRL content creators during a stream of his own, and the CEO revealed that Kick is now working on something to combat the difficulties faced by IRL streamers. According to Eddie, this new feature will be a lifesaver for IRL streamers, as it will give them in-app options for going live on the go that will save them from having to spend a bunch of money on or juggle multiple apps.
Kick added a new IRL streaming category in 2024, and the platform has some rules about how IRL streamers can create content to safeguard both the content creators and the public. Controversial streamer Amaris “Xenathewitch” Xena was banned after being arrested for firing a paintball gun at an innocent bystander during a Kick IRL stream, as one example of how this enforcement can come into effect. Since the main objective of IRL streams is to go viral, some content creators go overboard and end up in such controversies.
Kick’s upcoming addition to help with IRL streaming may now bring forth another group of content creators who will find it easier to get started given the lowered entry barrier.
Feature image credit: Restream
Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.
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