Here’s what to know about the Kick Clipping Program
After much speculation and discussion around streaming platform Kick paying clippers to share the platform’s videos to attract more viewers, the Kick Clipping Program has now been made official and further details have been provided.
Discoverability is one of the biggest factors behind the growth of any content creator, as it increases their audience, which in turn increases their revenue potential. While many streamers have grown organically, clippers play an increasingly large role in making some of the biggest content creators go viral. Kick streamer Adin Ross previously had revealed that the platform was paying clippers to increase the discoverability of its streams, and with the Kick Clipping Program now official, additional information is being made available on how it works, how users can join, and how to maximize its benefits.
What is the Kick Clipping Program?
The Kick Clipping Program is an initiative that streamers can join to have their most memorable streaming moments clipped and shared across social media.
Not all content creators have the required tools, skills, or time to edit and upload clips of their streams to social media. This is where the Kick Clipping Program comes in, as clippers can edit and share clips to various sites on behalf of streamers. This increases the discoverability of the streamers and is a massive potential benefit to newer content creators and more established streamers alike.
Image credit: Streamlabs
Kick also admits that its platform is newer compared to its top competitors, and this is part of the motivation behind it starting the clipping program. The program is relatively straightforward and doesn’t require much from participating streamers. Content creators can continue their normal routine, streaming on Kick as usual, and clippers will handle the rest. Any Kick streamer can join the program, and there is no requirement they need to meet to qualify.
How to join the Kick Clipping Program
Joining the Kick Clipping Program is as simple as clicking an “apply” button, and clippers will then monitor streams to find the best content to clip and share.
Kick expressed its desire to have as many streamers join the clipping program as possible because it wants talented content creators to get more exposure. This is why there are no hard requirements to join, as any streamer can apply to the Kick Creator Program. Interested streamers can simply go to the Kick Discord, access the application portal, and click apply. There is no long form to be filled out, as Kick has kept the application process very simple for interested streamers.
Kick claims that its clipping initiative brought over three billion views through clips in the month of September alone. Some of the more popular content creators on Kick, such as Adin Ross and Quinton “Rampage” Jackson, got more than half a million views each. Increasing streamer exposure and bringing new audiences to Kick benefits both the streamer and the platform.
How to make your content stand out on Kick
Creating organic and real content is the recommended strategy to stand out from other Kick streamers.
Kick recommends that content creators keep their content original and organic, rather than trying specifically to clip farm. The platform believes organic contnt is more likely to stand out, and clippers will clip unique shareable moments that come about naturally. Having a good rapport with audiences and engaging readily with chat is also a good way for a streamer to make clip-worthy content to build their audience and viewership.
In a nutshell, content creators should stream as usual but focus on being more engaging, having a strong dynamics with their audiences, and showing their real emotions without going overboard. Clippers involved in the Kick Clipping Program will likely clip streams that could potentially go viral, so the better the content, the more chances for it being clipped.
Feature image credit: Kick
Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.
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