Kalshi signs deal with FIFA’s official World Cup partner ADI Predictstreet

Khizar Mundia Published 27/06/2026

Prediction markets have gotten a significant boost, as FIFA has partnered with ADI Predictstreet for the World Cup 2026, and here’s how Kalshi will be involved in the tournament.

There has been significant chatter about prediction markets giving serious competition to sports betting, especially as the former are allowed in regions where the latter is banned or severely restricted.

Prediction markets have reached a turning point, as FIFA has made them an official sponsorship category. ADI Predicstreet is the first official World Cup prediction market partner, and it has teamed up with Kalshi.

FIFA partners with ADI Predictstreet for World Cup 2026

Prediction markets are seemingly here to stay, and FIFA’s latest move to create a different category around them shows how strong they are getting. ADI Predictstreet will provide fans with options based on official FIFA data, allowing them to forecast match results and player performances.

FIFA hasn’t come out and stated any particular strategic goals with this move, but it may be to connect with a younger audience. It’s no secret that the new generation prefers digital options over traditional wagering, and it doesn’t get more tech-focused than prediction markets.

FIFA x Prediction markets

This development is obviously a larger milestone for the prediction market industry in general, but it is also a huge deal for ADI. The company has become the first-ever official prediction market partner for the FIFA World Cup, which entails many benefits.

ADI has official branding and marketing rights, historical FIFA data access, and exposure on a global scale.

How Kalshi gains FIFA World Cup exposure from ADI Predictstreet partnership

Kalshi may not be FIFA’s official prediction market partner, but the company is benefiting greatly by partnering with ADI. The deal gives Kalshi the right to co-brand alongside ADI at the World Cup 2026, allowing stadium advertising during matches, TV broadcast placement, and marketing through other World Cup content.

This is a massive level of exposure that Kalshi can tap into, thanks to ADI’s massive media footprint. Other platforms, such as crypto casino Stake, have also been advertising their World Cup offerings, albeit without the FIFA branding.

ADI Predictstreet has stated that Kalshi will provide market expansion to it. This makes sense given that Kalshi reportedly experienced multi-billion-dollar trading days during the World Cup.

Kalshi is also the largest regulated prediction market in the United States, which may explain why ADI may have partnered with the company.

Feature image credit: Kalshi, FIFA

Khizar Mundia

About Khizar Mundia

Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.

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