Kai Cenat sets a massive new viewership record on Twitch
Twitch streamer Kai Cenat has added another record to his growing list of accomplishments before the end of Mafiathon 3, this time establishing a new record for viewership for a live Twitch stream.
Kai Cenat’s Mafiathon 3 is going spectacularly well, with the streamer bringing in celebrities and breaking records like it’s all routine. He has collaborated with everyone from influencer Kim Kardashian to comedian Kevin Hart and basketball legend LeBron James. With new records established for the most followers and subscribers, the content streamer still had a day left of his Mafiathon 3 subathon event, and he used it to secure yet another record, this time for the greatest peak concurrent viewership on a Twitch stream.
Is Kai Cenat the first streamer to hit 1 million concurrent viewers?
No, Kai Cenat isn’t the first streamer to reach this milestone, but he is the first English-speaking Twitch streamer to reach 1 million concurrent viewers.
Spanish-speaking streamer Ibai “Ibai” Llanos Garatea has been the undisputed
king of viewership
on Twitch, consistently breaking his own records, similar to what Kai has been doing during Mafiathon 3. No English-speaking Twitch streamer had been able to reach a number of concurrent viewers similar to Ibai.
This changed on September 30 when Kai Cenat’s Mafiathon 3 helped him to secure another record during the month-long event. Cenat’s latest celebrity guest, Los Angeles Lakers star LeBron James, was featured when the stream accrued more than 1 million simultaneous viewers.
Image credit: Kai Cenat on Twitch
Some have claimed that Kai isn’t actually the first English-speaking streamer to reach this milestone, stating that Darren “iShowSpeed” Jason Watkins Jr. was actually the first. IShowSpeed is indeed the first English-speaking streamer to reach this milestone via livestreaming, but Kai is the first to do so specifically on Twitch.
What records did Kai Cenat break during Mafiathon 3?
Twitch streamer Kai Cenat’s latest Mafiathon was the third iteration of his subathon, and it saw him secure three major records for Twitch streamers: biggest following, most subscribers, and highest viewership.
Kai had promised viewers he would have his head shaved by LeBron James live on stream if he was able to beat his own Twitch subs record and hit 1 million active subscribers. The streamer managed to accomplish this feat within 27 days of his Mafiathon 3 event beginning, and he has since fulfilled his promise. During James’ appearance, he cut Kai’s hair as over one million viewers watched.
The viewership record was just the latest that Kai broke during the event, as soon after he became the most-subscribed streamer, he secured the title of the
most followed Twitch streamer. All told, Mafiathon 3 is set to go down as the biggest streaming event in Twitch’s history, an event that has made clear Kai Cenat’s place atop the Twitch streaming totem pole.
Featured image credit: Kai Cenat on Twitch
Khizar Mundia
About Khizar Mundia
Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.
View full profile
Read Also
News
Twitch CEO says AI can assist streamers, not replace them
Conn Mc Gillion
Twitch CEO Dan Clancy believes that livestreaming remains more human-focused in the age of artificial intelligence. Speaking at the Fortune Brainstorm Tech conference in Aspen, he said: "AI is trying to take humans out of the equation, and live is one of the formats that keeps humans at the centre. You connect with people. You can understand them. You can see who they are." The comments came during a discussion ...
Twitch
What is Twitch’s Creator Sponsorship Certification, and how can it help small streamers?
Khizar Mundia
Twitch's Creator Sponsorship Certification is expanding, and it has the potential to help smaller streamers get off the ground when it comes to partnerships. Sponsorships are an essential part of many streamers’ career, as they provide a steady and potentially lucrative income for broadcasting sponsored content. While there is no guaranteed method for a streamer to get signed by a brand, Twitch has a course that could be beneficial. Twitch's ...
Kick
Who is Mizkif? A complete look at the controversial streamer’s career so far
Khizar Mundia
Matthew “Mizkif” Rinaudo has become a highly recognizable personality on the streaming scene. He started his streaming career with Just Chatting and gaming streams, but eventually expanded into other categories, even co-founding content organization One True King. Mizkif began streaming on Twitch when the livestreaming space was really picking up, and the creator made a name for himself with his captivating content. He was initially known as a Just Chatting ...
Twitch
Nina Lin arrested and banned on Twitch following New York Knicks celebrations
Fariha Bhatti
New York Knicks championship celebrations turned sour for streamer Nina Lin after the NYPD arrested her for climbing on top of a moving Amazon delivery van. Nina Lin has become synonymous with controversy on Twitch, so you'd think a recent ban would become her cue to lay low. Instead, she's back in the spotlight, and this time she's gone too far. The streamer spent the night of June 13 in ...
Twitch
MrBeast reaches 500 Million subscribers amid claims of $24 million in YouTube revenue
Khizar Mundia
Jimmy “MrBeast” Donaldson is one of the most popular content creators in the world. The YouTube star recently surpassed 500 million subscribers, and an alleged leak of his creator dashboard appears to reveal the platform revenue generated by his channels. MrBeast started small, but his ambition and drive helped him transform viral challenges and philanthropic stunts into some of YouTube's most ambitious productions. That success recently culminated in him becoming ...
Twitch
Pokimane comments on Sykkuno’s comeback as xQc weighs in
Khizar Mundia
Sykkuno's return to streaming after a roughly two-month hiatus prompted criticism from Imane "Pokimane" Anys, sparking another beef between her and Felix "xQc" Lengyel. Pokimane and xQc have clashed publicly on several occasions, with their latest disagreement centering on Sykkuno. After Pokimane criticized the streamer and voiced support for those affected by the controversy, xQc pushed back, arguing that the situation was being mischaracterized. The situation has even seen Sykkuno ...
News
This is how the UK’s under-16 ban could affect streaming platforms
Conn Mc Gillion
Recent political events have sparked debate across the UK, as Prime Minister Keir Starmer announced plans for a ban preventing under-16s from accessing major social media platforms. The measures are expected to come into force in early 2027. Platforms that could fall within the scope of the ban include Facebook, X, Instagram, Snapchat, TikTok, Twitch and Kick. The proposals could also restrict under-16s from livestreaming on certain platforms. This new ...
