Everything we know about the new Kai Cenat clothing brand
Massively popular Twitch streamer Kai Cenat has put streaming on pause to focus on other business ventures, and here’s what we know about his upcoming clothing and fashion brand.
Kai Cenat is arguably the largest of all Twitch streamers active today, with multiple records already to his name, including being the most-followed content creator on the platform. The streamer went on a long break after completing his latest Mafiathon 3 subathon and while he was seen during the Streamer Awards, he didn’t take the opportunity to resume content creation.
Kai Cenat later revealed that he would be stepping back from streaming to follow his passion and enter the fashion industry with a new clothing brand that has his legion of fans talking.
Vivet: Kai Cenat’s new clothing brand
Kai Cenat hasn’t provided many details about his upcoming clothing line beyond the name of Vivet, but the streamer has revealed its new website, its logo, some of his motivation for the new direction, and the apparent meaning behind the brand name.
Vivet means “will live,” and Kai Cenat’s choice of such a brand name signifies the streamer wants to display his long-term commitment to the new clothing line and fashion brand. Kai showed his viewers the new brand logo, which takes a somewhat minimalist approach, as the content creator has kept a simple yet fashionable symbol for his clothing line.
The most-followed Twitch streamer already has a clothing and merchandise line similar to other content creators, which sells hoodies and other basic apparel. This new fashion brand will be far different.
Image credit: Kai Cenat
Vivet is unique, as the brand has its own identity as a true fashion and lifestyle clothing line. Kai Cenat has shown some behind-the-scenes images and videos showcasing the creation process behind it, highlighting that the new clothing brand deals in clothing, shoes, and handbags.
Many of his fans are eagerly waiting for the clothing line to launch, but currently, there is no official date. Vivet’s website has a public waitlist that particularly eager fans can join, but they’ll still need to stay tuned for more updates after signing up.
Kai Cenat pivots from streaming to entrepreneurship
Twitch streamer Kai Cenat is likely to eventually return to content creation as he has made clear that he is not stepping away from streaming for good, but his priority right now is clearly his clothing brand and his own mental and emotional health.
Speaking to what he’s been doing since beginning his break from content creation, Kai Cenat has revealed that he’s begun keeping a journal where he jots down his thoughts and business ideas. He has also started a new YouTube channel since his announcing his streaming break, where he uploads self-help videos, and has even revealed to his fans that he’s started reading more.
This has been met with much positive feedback, with some fans even suggesting that Kai Cenat is becoming a better role model and that his pivot from streaming to bettering himself can be a beneficial example to some of his younger viewers.
It remains unconfirmed when exactly Kai Cenat will return to streaming and content creation, but the streamer had talked about his mental health struggles. This new venture could help Kai to straighten things out for himself, and if he returns to content creation, it may be with a better and healthier mindset.
Vivet likely is also not a one-off, and Kai Cenat may eventually enter into more businesses beyond a new clothing and fashion brand rather than just focusing on the streaming career through which he first made his name.
Feature image credit: Kai Cenat
Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.
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