How much does Kick pay its streamers?
Kick may be new to the streaming game relative to some of the other top platforms online, but with it already claiming to be the best source of revenue for content creators, exactly how much does Kick really pay its streamers?
The streaming industry is highly competitive, with streamers racing against each other for viewers and subscriptions while platforms compete to attract those content creators by offering lucrative deals and other advantages in revenue and discovery potential. Kick is already famous for its high profit-sharing ratio that gives content creators 95% of their subscription revenue, a far better rate than what Twitch offers. But Kick is also touted as the livestreaming platform that can potentially pay streamers just to stream, provided certain obligations are met.
How much do Kick streamers make?
The exact figure each streamer makes on Kick varies, but top content creators have shared they can easily make $500,000 in a single month on Kick.
Adin Ross is among the biggest streamers on Kick, and he has revealed that he made $500,000 in just one month while streaming for 16 days. This means he could have potentially raked in as much as $1 million if he had streamed for every day of that month. While this figure may seem massive, other Kick streamers have also reported higher earnings on the platform compared to competitors like Twitch.
Zack “Asmongold” Hoyt revealed that he made $36,000 on Kick in just two days, which he said was dramatically more than what he was able to make on Twitch. These potentially higher earnings are one of the biggest reasons why content creators are migrating to Kick or starting to multistream.
But these numbers are also applicable mainly to the biggest and most popular streamers on Kick. Not every content creator is going to be able to pull in the numbers that Adin Ross, Asmongold, and other streamers of their size and reputation might be able to.
For streamers still looking to build up a following, Kick has offered some regular pay through Kick Creator Incentive Program. But even those streamers need to have some established following already, and their pay will likely be much different than what the platform’s biggest names receive.
How much does Kick pay per hour?
Kick doesn’t officially share how much it pays its each streamer per hour, and the amount earned on Kick will vary for each streamer, but some qualifying content creators have reported that they make around $16 per hour.
Whether Kick will pay a streamer that $16 per hour, more than that, or potentially less, all depends on several variables. Kick is a business that doesn’t have a specific minimum or maximum hourly pay rate for its content creators. Streamers who get more viewers essentially get a better hourly rate, as the platform also makes more money.
Image credit: Kick
This hourly pay initially started with the Kick Creator Incentive Program, which the platform created for smaller streamers who would have trouble earning similar amounts with subscriptions alone. This incentivizes smaller content creators to focus on growing while still having some financial security, and helps keep more streamers on Kick. It has since expanded and transitioned into Kick’s Partner Program, which has specific metrics that streamers must meet to qualify for before they can enter into such an arrangement.
Adin Ross, known to be familiar with Kick’s business end, has offered more specifics while streaming. He has claimed that Kick’s partner program allows streamers to make at least what he referred to as “minimum wage” if they can get an average of 50 viewers. He stated that getting 1,000 viewers would earn content creators the rate of $100 per hour. This number hasn’t been officially verified by Kick, but it reasonably aligns with what other streamers have reported.
Kick initially became famous among streamers because of its extremely generous subscription revenue split. A 95% ratio was unheard of then, and it’s still the highest among all livestreaming platforms. This does, however, require having subscribers to one’s channel. For those streamers who are still looking to grow, Kick may offer some pay, but it will depend on the specifics of their streams. And as mentioned, it won’t quite be equitable to what such names as Asmongold and Adin are able to pull in.
Feature image credit: Kick
Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.
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