WIN.gg's Editorial Standards
The editorial standards on this page have been crafted as a reference point so that every piece that we publish follows them and meets the expectations of our team, readers, and the wider community in the industries that we cover.
Our principles
These are the principles that our editorial team works to when planning, sourcing and publishing our coverage. In short, we aim to achieve the following with our content output:
Accuracy
Accuracy is paramount to our coverage of the streaming, esports, and casino industries. With covering big wins a major part of our identity — see our Big Wins Tracker — we ensure that we only cover verified payout. We do this in a number of ways, including confirming that the Kick stream took place, as well the final multiplier at a licensed casino site. In the case of a factual mistake on the site, we can be contacted at [email protected] and we will issue a correction immediately.
Fairness
Our aim is to provide fair coverage in all respects. This includes reporting only what is factually known, shunning clickbait or sensationalist headlines. In our reporting, we strive to give WIN.gg readers the full context — where there is industry drama, we do not take sides but instead let the facts speak for themselves.
Originality
As well as reporting on and building on breaking news as it happens, we also pride ourselves on having our own voice when it is needed. Original content is part of who we are, whether it is covering a major esports tournament or conducting unique interviews with personalities to uncover exclusive information. When reporting third-hand information, we do our utmost to verify facts before publishing.
Human touch
While AI is changing the nature of the internet and the way media organizations operate, every piece of content published on WIN.gg is written and edited by people, for people. Our team of industry experts brings its own insights, analysis, and editorial judgment to every story, ensuring content that is informed, thoughtful, and relevant to our audience.
Editorial independence
Trust from our readers is key and we maintain a strict separation between our editorial policies and commercial operations. Editors and writers are impartial and free to report on stories that are genuinely valuable to readers without having to consider the influence of advertisers, affiliate partners or any companies that we cover.
Sensitivity
We strive to treat every person with respect and dignity, so we avoid sensationalising stories — particularly when they involve vulnerable people or tragedies. This also extends to our language — we aim to use calm and factual descriptions, and exercise special care when reporting on gambling addictions, mental health issues and general privacy, knowing the impact that our words can have. See also our ethics and corrections policy.
Responsible gambling
In our coverage of slots, casino games, and esports betting, we are very conscious of our responsibility to encourage our readers to only wager within their means. This means sticking to a strict budget, never chasing losses, and remembering that gambling should always be seen as entertainment and not a means to making money.
Ben is the Lead Editor at Win.gg, bringing a decade of iGaming industry experience having worked for both the operator and affiliation sides. With a formal journalism background, he is responsible for ensuring that every piece of content that we publish is relevant, accurate and well-written. In his own time, he enjoys playing video games and especially enjoys Rockstar titles, considering Red Dead Redemption 2 the finest title ever made. He has also spent a lot of time playing GTA V over the years and is fascinated by how streaming is changing the landscape of the industry.
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