Crown Coins Casino is joining GT World Challenge America as title sponsor

Fariha Bhatti Published 08/08/2025

Crown Coins Casino is now the official title sponsor of the GT World Challenge America at Road America, bringing motorsport and gaming fans together for an adrenaline-packed weekend set to run from August 15-17.

The upcoming GT World Challenge America powered by AWS race is now titled Crown Coins Casino GT World at Road America, after the casino platform put its name front and center by joining in the event as its title sponsor. The racing event will feature over 100 race cars from top brands including Porsche, Lamborghini, and Ferrari, and will also mark the debut Crown Coins GT World, the casino’s latest interactive game.

The partnership will extend further into the Indianapolis Motor Speedway for the Indianapolis 8 Hour, which is set for October 16-19, 2025.

GT World Challenge America gets boost with Crown Coins Casino sponsorship

The GT World Challenge America is a premier racing series that serves as part of the GT World Challenge global championship, with races and events that span across much of the world including North America, Europe, Asia, and Australia. Known for its high-caliber drivers and impressive cars, the series is recognized for its exceptional level of competition and the precision engineering that goes into its performance vehicles, drawing significant media coverage and a global fan following. Now, the event may also attract a large fan response from the casino side as Crown Coins Casino promises some mouth-watering perks for followers.

With Crown Coins’ involvement, fans will now get the chance to engage in interactive games, win limited-edition merch, and even take part in an opportunity to win a real hot lap in a GT race car. The partnership between Crown Coins Casino and SRO America doesn’t stop at the Road America event, either. The collaboration is set to extend to the Indianapolis Motor Speedway for the Indianapolis 8 Hour race taking place in October 2025.

GT World Challenge America

This highly anticipated event will continue to bridge the gap between motorsports and interactive entertainment. This extended partnership shows the growing trend of incorporating online gaming into live sports events, providing a modern approach that appeals to a wide range of fans across both industries.

Crown Coins to launch digital game at GT World Challenge

Crown Coins is using the opportunity to launch its new digital game, Crown Coins GT World, at the National Park of Speed. Fans attending the event will not only watch the race but also get the chance to try out the game on-site. According to Crown Coins Casino CEO Ben Joffer, attendees will be able to experience the game for themselves live, adding something extra to their time at what is already looking to be a promising event for attendees.

Crown Coins Casino is a prominent gaming provider that primarily focuses on slots, including popular slot games from noted publishes Hacksaw Gaming and Pragmatic Play. This partnership marks not only a significant move Crown Coins as it steps beyond its typical online slots presence, but also for the casino industry as a whole, better expanding its presence into the motorsport world on a large scale.

For SRO America, it’s a chance to reach an even broader audience and connect with one of the hottest industries on the planet. Greg Gill, President and CEO of SRO America, pointed out that this partnership provides a valuable opportunity to connect with fans in new ways, combining live racing with a brand new digital gaming experience.

Fariha Bhatti

About Fariha Bhatti

Fariha Bhatti is a long-time gaming writer who loves competitive FPS games and slots with particularly fun themes. She got her start playing classic games developed by SNK, from legendary fighting game series The King of Fighters to challenging platform franchise Metal Slug. She now spends most of her time playing Valorant and Counter-Strike 2 while working her way through new slot releases to find her next favorite. Fariha has been published at PCGamesN, TalkEsport and ONE Esports.

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