Adin Ross multistreams Brand Risk event, pulls in massive viewers
Popular streamer Adin Ross has fulfilled his promise to end Brand Risk’s Kick exclusivity by multistreaming the event across Twitch and YouTube, and this decision has worked out in favor of Ross as his multistream broadcasts have attracted a large number of viewers from the moment they went live.
Kick streamer Adin Ross had previously stated that he was thinking about moving his Brand Risk and other big events to Twitch because he believed his Kick Partnership Program (KPP) income wasn’t as high as it should be. The streamer also claimed to have faced disagreements with the Stake-owned Kick platform when Ross moved away from his own Stake partnership, but the beef was seemingly resolved, as he has continued streaming on the platform.
Despite that apparent resolution, Adin Ross has announced that his Brand Risk is no longer bound to Kick as he brought in big viewership numbers with a multistream to Twitch and beyond.
Adin Ross hits big viewership on Twitch with Brand Risk multistream
Brand Risk’s debut Twitch stream saw an influx of viewers flocking to Adin Ross’s channel, and it became apparent that he had reached and surpassed the 500,000 concurrent viewership mark within just a few minutes of the broadcast’s start.
Adin Ross has been close to Kick and the platform’s owners, with some reports suggesting he even has equity in the Stake-backed business. While the claim remains unconfirmed, Ross has previously kept much of his larger streams Kick exclusive.
In late 2025, after he was unbanned from Twitch, the streamer began discussing leaving Kick due to claims of low pay. He even streamed a collaboration with popular rapper Daniel “6ix9ine” Hernandez on Twitch.
Image credit: Adin Ross
Brand Risk 12 is the first time Adin Ross has followed through on multistreaming the event across the three major streaming platforms. The event’s Twitch debut became such a massive success that viewers tuned in in large numbers as soon as the promotional content went live.
While a large percentage of viewers continue to watch the stream as the event unfolded, the exact final numbers are yet to be totaled and the official broadcast’s official metrics haven’t been shared yet, but viewers have already shared live numbers highlighting that Brand Risk has brought in hundreds of thousands of live viewers.
Adin Ross’s motivation for his return to Twitch and multistreaming Brand Risk could be purely financial, as the platform’s ad revenue adds substantially to the total payout potential for such an event when the viewership numbers are this high. And Adin Ross’s net worth is always a chief concern for the streamer.
But this shift may also present a larger dynamic if other top content creators follow. Kick was famous for attracting popular streamers with exclusive deals rather than seeing its content creators start multistream or move to other platforms. The recent talk of lower KPP numbers and moves like Adin’s could mark a change in how Kick exists next to its streaming rivals.
Feature image credit: Brand Risk
Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.
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