Esports Betting
ESL signs Lamborghini in major long-term DreamHack partnership through 2028
Titas Khan
ESL FACEIT Group (EFG) recently announced a long-term partnership with Automobili Lamborghini ahead of DreamHack Atlanta 2026. Often dubbed the ‘Coachella of Gaming,’ DreamHack Atlanta is set to take place from May 15 to 17 and will feature “high-visibility brand integration” with Lamborghini. The deal, announced on May 11, will run until 2028 and is a major moment in terms of the role that luxury brands play in the digital …